2023 Summit Agenda

Summit Days
ThursdayFriday
All Times are EST

Thursday, October 5

9:00 to 10:00 a.m.
Registration

10:00 to 10:15 a.m.
IHMPRS President Welcome by Joel Philippsen

10:15 to 11:15 a.m.
Is it Enough? How to Have an Effective Campaign
by Sue Layton

Details of presentation below.

Figuring out the numbers of your potential audience is often overlooked.  We'll look at how to break down how many prospects we are really targeting. What's the payoff if we reach them, and how many repetitions do we need to have an effective campaign?

11:15 a.m. to 12:15 p.m.
Addressing Affordability: Industry Challenges and How to Tell Your Story
by Trent Fox, VP of Government Relations, Indiana Hospital Association Laura McCaffrey, VP of Public Affairs and Communications, Indiana Hospital Association

Details of presentation below.

Indiana hospitals are facing mounting external threats to health care delivery across the state. Both in the Statehouse and the press, the spotlight on health care costs and the scrutiny of Indiana hospitals is not going away. In fact, it is likely just getting started. In this session, Trent and Laura will provide an overview of the current legislative environment surrounding health care costs and how hospitals can share their story on affordability.

12:15 to 1:00 p.m.
Lunch and IHMPRS Update

1:00 p.m. to 1:30 p.m.
Sponsor Meet & Greet / Break

1:30 to 2:30 p.m.
Healthcare Marketing in the Tracking Era: Keeping Pace with HHS Guidance
by Rod Thomas, Regional Vice President, True North Custom, and Andrew Laker, Web Applications Developer, Columbus Regional Health

Details of presentation below.

In this session you will learn about the complex landscape of the HHS Guidance on Tracking Technology. Rod and Julie will discuss the current state of the industry, what we know, explore the uncertainties, and learn from other hospitals' experiences. They will delve into possible solutions to learn how to maintain your compliance while driving brand awareness and lead gen effectively in this changing regulatory atmosphere. You will gain a fresh perspective and practical insights to navigate the challenges and opportunities that lie ahead.

2:30 to 3:30 p.m.
Keynote: The Essence of Authentic Leadership
by Sean Georges, J.D., LL. M.

Details of presentation below.

In this keynote presentation, Sean will share practical, fundamental and timeless leadership concepts designed to help the audience understand what it means to lead in an authentic way. This session will change the way aspiring leaders understand and approach leading across the spectrum of their own lives and help them answer the key question, “What is my best and highest role, in support of my teammates, in alignment with our mission?”

3:30 to 3:45 p.m.
Break

3:45 to 4:45 p.m.
Engaging and Empowering Employees in Service Excellence
by Cassie Abel, Director of Patient Experience, Good Samaritan, and Tara Ellermann, Executive Director of Human Resources, Good Samaritan

Details of presentation below.

In this session, Cassie and Tara will share how engaging and empowering employees in Good Samaritan’s service excellence initiative has transformed the employee and patient experience. Learn the tactics this organization used to implement a more powerful and engaging service excellence training that is led by frontline staff and taught to all employees in the organization. The audience will also learn how multidisciplinary teams were implemented to focus on key strategies to improve patient and employee experience.

6:00 p.m.
Networking Event at 33 Brick Street, 480 S. Maple St.

Friday, October 6

8:30 to 9:00 a.m.
Continental Breakfast

9:00 to 10:00 a.m.
How to Utilize IHA Market Share Resources
by Matt Browning, Senior VP of Member Solutions and Engagement, Indiana Hospital Association

Details of presentation below.

In this session, Matt will educate attendees on the market share resources that are available to Indiana hospitals and how to best utilize the data.

10:00 to 11:00 a.m.
Protecting Your Social Team’s Mental Health
by Robbie Schneider, Enterprise Social Media Manager and Content Marketing Leader, Franciscan Health

Details of presentation below.

Researchers are just beginning to understand the effects of social media on mental health and well-being. And that’s for the general public. Social media can have potentially damaging consequences for employees faced with negative comments and extreme content every day. In this session, you will learn to identify process changes and tools to help protect your social media team’s mental health with the goal of reducing burnout.

11:00 to 11:10 a.m.
Break

11:10 to 12:10 p.m.
Healthcare Websites: Pitfalls to Avoid & How to Win in 2024
by Tatum Hindman, President, TBH Creative, and Sarah Murlin, Marketing Manager, Reid Health

Details of presentation below.

According to Google, 83% of people visit a healthcare website before booking an appointment with a new provider. Hospital websites play a huge role in patients’ decision-making processes. Is your healthcare website helping you make an excellent first impression or putting you at a disadvantage? In this presentation, Tatum and Sarah will provide a rundown of common pitfalls to avoid and what to do instead when redesigning your healthcare website.

12:10 to 12:30 p.m.
Door prizes & Wrap Up

Summit Details